Web Development and Why Your Business Needs an Online Presence

Why a Website Matters for Your Business

A little over a decade ago, before the internet was everywhere, even the smallest company spent hundreds of dollars a month on phone calls and thousands on print ads, letterheads and business cards. Many spent thousands more on office or store rent and payroll. Every 20th-century business knew these things were essential. And that was only the seller's side.

On the buyer's side, you had to buy a directory to find companies that offered what you needed. Then you called to ask about their products or services, with the directory open in front of you, because the person on the other end might ask, “Where did you see our ad?”

That has changed. We live in the age of the internet, the most powerful, accessible and dynamic communication system people have ever had. Most of us go online first for any question or to find a product or service.

Today you, like everyone else, start with a search, ask friends, read forums. The internet has become one of the main sources of information in our lives — one of the first places we look for answers and make decisions.

Some people still read print, look at flyers in the mailbox or ask a neighbor for a recommendation. But before making the final choice, they still look up the websites of the companies they're considering.

Investing in a website pays back more than most traditional spending on advertising or office space. Without a website, or with a cheap one, you risk selling far less often. Your website is what closes the deal and sells the product or service.

A Website Is an Opportunity

Your website is where you can say everything you want to say: sell, persuade, and show future clients every side of your business, your skills and your talent.

Main Stages of Website Development